In late 2022, Terra (formerly Thunderfoot) recognized the need for a brand overhaul. The old branding had become outdated, lacking a clear vision and failing to represent the company's current direction. After weeks of discovery, auditing, and brainstorming, we concluded that the new brand should be human-centered, adaptable, and expert-driven. As a close-knit agency with a diverse, global team, Thunderfoot evolved into Terra, a brand that embodies the work and energy of its people. After over a year of development (as anyone involved in an internal rebrand knows, client work always comes first), Terra launched to praise from both clients and team members, who said, "It just represents [the company] so much more."