Terra (formerly Thunderfoot) was in desperate need of a brand facelift in late 2022. The previous branding was not only stale, but lacked a cohesive vision and accurate representation for where the company was and wanting to go. After weeks of discovery, auditing, and brainstorming, we knew that the new brand needed to be human, adaptable and expert oriented. The closely knit agency was driven by a diverse group of professionals from all corners of the globe, so thus Thunderfoot became Terra. And Terra became a brand revolving around the work and energy of those people. After over a year in development (anyone who has done an internal rebrand knows the client work comes first), Terra launched to praise from their clients and internal team members — “It just represents [the company] so much more.”