The goal of Porch Conversions was designing a simple, accessible brand that would appeal to both the contractor and homeowner. The product is a 4-track window/door system that elevates a porch, deck or patio into a three season room. The logomark represents the “conversion” process with motion and direction, while also representing a home-centric brand. In addition to the mark, a logotype was designed in order to have a separate element that could stand on its own. They come together to make a solid, recognizable logo that creates trustworthiness with the two personas.