Valorx, a tech company merging Salesforce's power with Excel's ease of use, needed a brand update, marketing, and a new website. A major challenge was showcasing the product. We settled on 3D product animations to simplify the UI and highlight a story or value proposition. Since we kept the logo the same, we removed outdated elements and added fresh ones. The color palette, icons, typography, and other graphics were updated to feel sleek and tech-focused.
What I did:
Branding/Brand Guide
Paid Social
Motion Graphics
UX/UI Consulting
In collaboration with:
Mercedes Lorenzo, UX/UI Manager
Olaia Azpiroz, UX/UI Designer
The website becomes the showcase for new brand elements: dark mode contrasted with gradients, a bold typography system, idealized product renderings, and more. We also introduce the new vibrant palette with a color-coding utility where each product is tied to a specific hue.
Another major part of this project was creating ads and running paid social campaigns. We conducted several A/B tests comparing dark mode to light mode, pink CTAs against purple ones, different text options, and more. We also explored various ways to show the product and its benefits, using both abstract and direct approaches.
