This holds a special place in my heart as it was my first large scale rebrand. The company I worked for at the time purchased Conwed Designscape, an acoustic solution company, from Owens Corning, and our first goal was to create new branding. The logo was a two fold approach: show sound waves entering an acoustic panel and allude to the letter “C”. Also, to call back to the company’s 1920s origin and modernize the brand, we chose Futura as the new main typeface. The company went from hemorrhaging money to making over a million dollars in its first year of being rebranded. Beyond branding, one of my largest projects was a 170 page catalog, the first of its kind for Conwed (see lower).